this project is  a proposal for the open call: CREATE YOUR BUCHAREST

BUCHAREST AS CULTURE PLAYING SCENE…

Project description
Metropolis is the term that defines a city capable to change rapidly and adapt to any changes – This city never sleeps! Bucharest could be a metropolis… should be alive during night!
The proposed project aimed to become a manifest against “consumerism culture”. Instead of common commercials for H&M, Dero, BMW or cat food we are proposing the visual assimilation of blind walls of Bucharest city. The process is an exteriorization of an underground artistic culture to the open public spaces consisting in overexposing visual artistic elements through cinematographic projection.
The project propose interactive mapping accessible on tablet or phone applications, mapping naming the location, the time and the artist for the week-end CULTURAL PLAY. A unique event of one-night stand expose one artist or one specific cultural aspect, ranging from static representations like painting, sculpture or photography to cinematography through video projection, in 5 to 7 locations in Bucharest.
Examples (on project images): one night the Bucharest is playing, by accesing the world of Mircea Cantor projected in Romulus Park. In another night the city is  camouflaged in green, contrary of his artificial urban aspect, invaded by works of painter Horia Bernea or in photographic works of Alexandru Crisan, Vlad Eftenie,  exposing untouched landscapes of Romania on the blid walls; Other culture evening typology is dedicated to Romanian contemporary cinematography rolling movies and focusing on one specific actor, for example Ana Ularu.
Thus, the city becomes paradoxically a scene that is both play_ing/ rolling culture and playing with culture in the specific vision of different contemporary artists.

Mapping Bucharest

The main goal of the project aims to obtain a transformed representation of a well-known zone in the city by changing its esthetics and character by projecting images from other environments. We chose specific spaces along a thoroughly defined path through Bucharest. The predefined locations varies from one representation to other and can be change by selected artist choice. The main targeted areas (for projections) are the blind walls but the project can be extended also on buildings facades.

Projection mapping

Video mapping it’s a technique represented by projecting video images on buildings facades or nearly on any kind of complex built surfaces. Video projection creates astonishing optical illusions by playing with light in order to transform an ordinary building by changing its perception of form.

Dimensions

The project presentation for exhibition includes: 3 printed poster panels 50 x 70 cm, a 3D architectural model marking where the events take place. The space required for presentation is around 10 sqm.

The architectural project operates like a variable virtual scene based on projection mapping. The equipment used is on small sizes and easily moved from one place to another by a team of 2-3 persons. The dimensions of existing support, the built environment, varies from 3 x 2 meters to 20 x 20 meters of blind walls.

Costs

In terms of sustainability the proposed project is a temporary virtual exhibition with projected images. An approximate amount per event which includes rent equipment and specialized team varies between 5.000 to 7.000€ depending on location, event and timing.

(P.S: WE LOVE actress ANA ULARU & artist MIRCEA CANTOR)

images:

Contemporary art: Tracking Happiness, 2009, Productions still, © Mircea Cantor, proposed cinematic projection in Romulus square, Bucharest

Contemporary art: Don’t judge, filter, shoot 2012, Mircea Cantor au Centre Pompidou : l’art de l’éveil (03/10-07/01) © Mircea Cantor, model in proposed cinematic projection – children play

Cinematography: Actress Ana Ularu in Thursday

Mapping Bucharest © Crisan Architecture & Engineering

Contemporary photography: My Romania series © Alexandru Crisan, 2014

architects: crisan architecture; architectural team: ana maria crisan, alexandru crisan, ioana turcanu; graphics&computer imagery: crisan architecture; photography: support for graphics by vlad eftenie & alexandru crisan.